Corporate ‘Campus Reps,’ by Michael Rymer

Here’s the latest Village Voice article by Michael Rymer, “For Corporate ‘Campus Reps,’ Marketing to Classmates Is the Name of the Game”: This week, 150 Columbia University students are preparing to run in their undies. The plan is simple: Rain, shine, or freezing cold, the students will meet this Thursday evening on the Lehman Lawn of Barnard College. Then they’ll strip down to their underwear—if they haven’t already done so—and jog a two-mile course that will take them through the streets of Morningside Heights. Read more….